Digital Marketing

As the consumer base for casual games continues to expand along with the global growth of the internet, so does the level of interest of marketers and advertisers who are looking to reach the casual gaming demographic. The magic formula for advertisers in the gaming world is simple. People play games to relax and relaxed people are more receptive.

The offering of free games is the market 'penetration' tactic utilized by most gaming portals which offer the game amidst a storm of advertisements. SCORE:Plug offers digital marketing companies with a unique in-game advertising vehicle – the game's scoreboard, a central point of focus within the game, which can be leveraged as prime advertising real estate.

• Converts scoreboard into prime advertising space
• Harnesses the power of 'play' to engage and persuade massive consumer audiences
• Enables delivery of branded content across a variety of platforms in an engaging way
• Non intrusive real estate as scoreboard transforms into advert for a few seconds
• Bringing in-game advertising to casual gaming